Millennials with Kids: Surprisingly Different Generation of Parents

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Millennials with Kids: Surprisingly Different Generation of Parents

<br>While individuals were bemoaning their alleged laziness and self-absorption, the Millennial generation quietly spent my childhood years. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their, and shifting priorities since they move solidly up.Millennials with Kids changes the way we look at this new generation of parents and uncovers profound insights for marketers and brand strategists planning to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data coming from a new large-scale generational study and reveals the best way to:Enlist Millennial parents as co-creators of brands and merchandise . Promote purpose beyond the final outcome . Cultivate shareability . Democratize customer experience . Integrate technology . Develop content-driven campaigns that talk to Millennials . Plus more. Source: <a href=""></a><br>

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