Millennials with Kids: Surprisingly Different Generation of Parents

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Millennials with Kids: Surprisingly Different Generation of Parents

<br>While individuals were bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are entering their prime consumer years, having children of their very own, and shifting priorities because they move solidly into adulthood.Millennials with Kids changes the way we picture this new generation of parents and uncovers profound insights for marketers and brand strategists planning to earn their loyalty. Building about the highly acclaimed Marketing to Millennials, this book captures data from your new large-scale generational study and reveals the best way to:Enlist Millennial parents as co-creators of brands and goods . Promote purpose beyond the final outcome . Cultivate shareability . Democratize customer experience . Integrate technology . Develop content-driven campaigns that talk to Millennials . And much more. Source: <a href=""></a><br>

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